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Web Survey Bibliography

Title The Electronic Survey Technique: An Integration and Assessment
Source Organizational Research Methods, 3, 1, pp. 93-115
Year 2000
Access date 17.11.2004
Abstract Even though e-mail is the most widely used computer-mediated communication medium, its considerable potential as a survey technique has received little attention from management scholars.Using a three-dimensional framework focused on sampling issues nonsampling errors, and comparative performance, the authorsreview and integrate previous research on the electronic survey technique and provide an assessment of the comparative trade-offs vis-à-vis other techniques. Moreover, they provide recommendations for future researchers interested in using this approach. Finally, they conclude that although this approach poses unique challenges and drawbacks, when an unbiased sampling frame exists or can be constructed, it allows researchers to inexpensively gather data with less effort than other available approaches.
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Year of publication2000
Bibliographic typeJournal article
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Web survey bibliography - 2000 (46)